As the holiday shopping season approaches, most consumers plan to shop online, get an early start and choose eCommerce stores that offer rewards programs.
In fact, 87% of holiday shoppers plan to shop online this year, up from 77% in 2020, according to The 2021 Holiday Shopping Outlook: Why Convenience and Personalization Will Be Key, a PYMNTS and Kount collaboration that surveyed 3,643 consumers from Aug. 26 to Sept. 17.