Months after Sony Corp bought So-net, the broadband provider’s chief chided CEO Kazuo Hirai for having his “priorities in the wrong order”. Yoshida, a reserved foil to the more flamboyant “Kaz” Hirai, has since sought to turn around Sony with a no-nonsense program of cuts and targeted expansion that has won over investors, even as the Tokyo-based conglomerate prepares to post a sixth loss in seven years.