The Traderszone Network

Published in TZ Latest News 24 October, 2014 by The TZ Newswire Staff

Exclusive: Ford to overhaul Lincoln brand, this time with big bucks

Ford Motor Co’s (F.N) new chief executive, Mark Fields, is giving the automaker’s long-moribund Lincoln brand what his predecessor Alan Mulally never could: a little love and a lot of cash. Lincoln, a storied Detroit brand which Ford has owned since 1922, has been in a swoon for the past two decades, leaving dealers and customers wondering if Ford management had left the brand for dead.

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