Iconic design company Adidas Originals has ventured into the metaverse officially after several teases in the past weeks. The company revealed this news through a tweet on December 2, disclosing that its metaverse foray comes through a partnership with Bored Ape Yacht Club (BAYC), a leading NFT project.
This metaverse move also saw Adidas team up with famed NFT collector GMoney and Punks Comic, an unofficial Ethereum NFT derivative project that draws inspiration from CryptoPunks.