Studios undoubtedly realize their simultaneous movie release schedule is backfiring. Big-budget films are generating large returns at the box office, but the studios are undercutting the receipts they could have made by releasing them to their streaming services at the same time.
While simultaneous releases might have been necessary when the pandemic shut down theaters and, gave the studios a chance to highlight their streaming services, it’s not sustainable. The studios need to abandon the practice quickly.