As consumer mobility continues to increase, businesses are beginning to get a sense of how the changes in consumers’ habits and expectations are impacting every aspect of their life. Take, for instance, diners’ anticipation of on-demand convenience from their food orders.
As travelers return to the airport, they may no longer be satisfied with the friction of walking to a food kiosk, placing their order, waiting for their food to be ready and taking the food back to their seat, especially when it means risking a seat at the gate and dragging heavy luggage there and back.