Consumers want to feel safe when they shop online. They’re willing to trade off at least some of the conveniences of online commerce – namely, speed – if they can be assured that their sensitive data is being kept safe.
“The Trust Quotient,” done in tandem with PYMNTS and Sift, surveyed more than 2,500 consumers to gauge their attitudes about security and commerce. Eighty-four percent of shoppers want small merchants to do whatever it takes to protect their data during their first transactions.