What to do in the wake of the Equifax breach: Run? Hide? Freeze credit?
That’s just on the consumer side, and none of them are delightful choices.
What about for financial services firms? The options aren’t much better, and hinge on a significant quandary: How do they know that the person for whom they are opening a new account, authorizing a transaction on a credit card or extending a line of credit is the rightful owner of the credentials they’ve produced?