There are a lot of dividend ETFs out there to choose from, but this segment of the marketplace is fairly concentrated. Of the 170 ETFs categorized as dividend ETFs by ETFdb.com, just a dozen have more than $2 billion in assets.
In other words, just a handful of dividend ETFs get most of the attention. That’s kind of a shame because there are a number of solid, high performing dividend ETFs with relatively small asset bases that are just as strong, if not stronger, that aren’t getting a lot of notice.