The Traderszone Network

Published in TZ Latest News 25 August, 2017 by The TZ Newswire Staff

Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by bits and bytes.

In fact, it looks like the traditional middlemen — the big advertising agencies like WPP, Omnicom and a host of others — may be getting pushed to the wayside.  Making way, of course, for big digital ad players such as Facebook, Google and Amazon.

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