Maybe it’s time retailers start jumping on Amazon.com ‘s (NASDAQ: AMZN) coattails and start running Prime Day sales of their own — not just having a big sales event and hoping consumers notice, but actually calling it a “Prime Day Sales Event” and cashing in on their rival’s success.
By all accounts, the e-commerce king’s third annual one-day sale event was a blowout. Analysts estimate it generated about $1 billion in revenue for Amazon, which Bloomberg News says is about triple the average daily revenue it typically takes in.