Starbucks wants to prove how well it really knows you as its customers — or at least, how well its artificial intelligence can get to you know you — especially if you are a rewards member.
The getting to know you (getting to know all about you) will come this fall as part of an expansion of Starbuck’s new cloud-based Digital Flywheel program. The chains’s AI is set to seek out the patterns in customers’ orders and try to make sure they have what they want (when they want it) — as well as solid suggestions for what to try next.