Tesla‘s (NASDAQ: TSLA) Model 3 is here, marking the start of the electric-car maker’s attempt to build vehicles in volumes measured in the hundreds of thousands and — if Tesla CEO Elon Musk gets his way — eventually in the millions. Priced at about half of its flagship Model S sedan, Tesla hopes the Model 3’s $35,000 price tag, combined with its impressive performance and features, will help electric cars start appealing to the masses.