The second quarter was Verizon‘s (NYSE: VZ) first full quarter following the release of its unlimited plan. Prior to offering unlimited data, Verizon was bleeding subscribers to T-Mobile (NASDAQ: TMUS) and other competing wireless carriers. And while it might still be bleeding subscribers, the unlimited plan is certainly helping stem the losses.
But a recent survey from Cowen and Company, found Verizon is the largest donor of subscribers to other carriers. Cowen determined Verizon’s late entry to unlimited plans cost it a lot of subscribers.