A recent poll found that more than one fifth of young adults in the U.S. who use video-streaming services do so on borrowed passwords. Password sharing, or the act of using someone else’s account for a streaming service like Netflix (NASDAQ: NFLX), has long been acknowledged by streaming services, but have generally been seen as a necessary cost. Netflix and its peers have often dismissed the act as immaterial, or not worth enforcing.
Image source: Netflix.