The Traderszone Network

Published in TZ Latest News 10 July, 2017 by The TZ Newswire Staff

Chinese Umbrella-Sharing Startup "Loses" Its 300,000 Umbrellas In Weeks

China has a peculiar habit of taking the latest and greatest financial innovation available, and then taking it too far. The latest example is the startup Sharing E Umbrella, which hoping to follow in the footsteps of successful bike-sharing startups, decided to – as the name implies – provide shareable imbrellas. There was just one problem: as the Shanghaiist writes only a few weeks after starting up operations in 11 cities across China, Sharing E Umbrella announced that it had lost almost all of its 300,000 umbrellas.

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