For a long time, Costco (NASDAQ: COST) ignored its digital business.
There was a certain logic in that. The company had built its business around its warehouses. Consumers pay an annual fee to join and then they get access to the stores, which offer value-based pricing.
In addition to deals, the Costco warehouses offer an engaging shopping experience. Stores have some set merchandise but also offer a changing array of surprises, aisles packed with people handing out free samples, and la low-cost food court for pizza, hot dogs, and snacks.