These days, eCommerce is a major component for most retail businesses hoping to survive, and thrive, into the future.
But, for online purchases to happen, consumers need to be able to seamlessly search a company’s website, navigate it easily, add items to shopping carts and then checkout, all without friction. With so much margin for error and so many abandoned shopping carts, winning the eCommerce race can be quite a challenge, but maybe it doesn’t have to be.