Throwing shade: It’s not just for people. It’s for companies, too. For fun. And possibly profit.
News this past week that Wendy’s had engaged in some back and forth with Hardee’s, in which the former was widely perceived to roast the latter, begs the question, what is social media for, when the social is full of snark and the media belongs to an entity, a place, trying to craft and assume a persona?