Duluth Holdings (NASDAQ: DLTH) is known for its humorous commercials and “tough-guy” clothing that was originally targeted primarily to people in the building trades. In fact, the company’s very first product back in 1989 was a tool caddy called the Bucket Boss. However, with Duluth in the early stages of an aggressive national retail expansion, the company is now attempting to appeal to a much broader audience — and so far, these efforts appear to be paying off handsomely.