The Quarter Pounder, an icon of the McDonald’s (NYSE: MCD) menu, is getting a tasty upgrade. The fast food titan recently announced that by next year most of its 14,000 restaurants across the U.S. will be preparing the burger to order using fresh, not frozen beef.
The shift is part of the company’s plan to reverse a sales slide that’s seen it lose ground to rivals as customers demand food with fewer preservatives that are cooked using restaurant quality preparations.
Image source: Getty Images.