Wasn’t eCommerce supposed to be the death of cash? In Mexico, as it turns out, that hasn’t been the case.
With nearly 90 percent of consumer transactions still being paid using cash, eCommerce merchants like Amazon and Linio are coming up with creative ways to cater to a market where consumers continue to pick cash over cards.
Six months after Amazon’s launch in Mexico, the company began selling gift cards at convenience stores to tap into cash-loving consumers who would rather not pay with their credit or debit cards.