Competitive gaming, or e-sports, is expected to cross $1 billion in revenue by the end of 2018, according to SuperData Research. E-sports is not profitable yet, and is still a relatively small market by revenue ($893 million estimated in 2016), but it’s growing fast and promises to be a great marketing tool for video game companies to drive higher sales and engagement with certain franchise titles.
Competitive gaming is big business. IMAGE SOURCE: PIXABAY.