Amid significant buzz, Snap (NYSE: SNAP) made its public market debut last week to much fanfare. Referring to the various SEC filings, you will find that the company describes itself in this manner:
Snap Inc. is a camera company.
This statement refers to its Spectacles. Released in Nov. 2016, these sunglasses are equipped with a camera, allowing people to record up to 30 seconds of video and upload that content to Snapchat. Snap generates revenue by selling advertising on its mobile app, and in 2016, logged revenue of $404.5 million.