Saving for retirement can feel like being forced to run a marathon when all we’ve ever trained for was a 40-yard dash. The entire idea of retirement is brand-new to the human race; it is only within the last 50 years that the idea of living longer than you can work even surfaced. We weren’t made for this.
But by borrowing heavily from a lesson in human behavior from, of all places, FedEx, I think most Americans can be properly motivated to save for retirement — and fast. It’s just a matter of how you approach the issue.