Digital advertising is expected to surpass television advertising in the U.S. this year — that is, if it hasn’t already. The two main beneficiaries of the growth in digital advertising are Facebook (NASDAQ: FB) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), which owns Google.
Image source: Facebook
Indeed, the two companies completely dominate the digital advertising market, combining to take about 60% of the market. Both companies are growing rapidly, especially considering their size, but which is the better buy right now?