Halliburton‘s (NYSE: HAL) nickname should probably be “North America’s oil industry cheerleader.” On almost all of its investor conference calls, it goes out of its way to champion the shale industry and how it’s the company best positioned to service — and profit from — this part of the overall oil and gas industry. Its most recent conference call was no different, as it explained the trends it’s seeing in the oil patch while taking a few jabs at its competition.