With the launch of its GeForce GTX 1070 and GeForce GTX 1080 graphics cards, NVIDIA (NASDAQ: NVDA) did something unusual. In the past, the company would build what are commonly referred to as “reference design” graphics cards. These are add-in-boards that incorporate NVIDIA’s graphics processors that are sold to end users, who then plug them into their computers.
NVIDIA’s Titan X graphics card. Image source: NVIDIA.