For merchants in the U.S. and around the world winding up for the holiday season — and getting ready to put a pin in 2016 — the cross-border opportunity looms large, both in terms of opportunities and challenges.
That is the takeaway of 2016’s annual PayPal/Ipsos eCommerce report. Back and bigger than ever in its third iteration, this year’s edition took in data from 33 countries and the online domestic and cross-border shopping habits of more than 28,000 customers worldwide.