Can mobile pay at the pump lead to higher sales in the store? Can it drive so much data that retail gets turbocharged?
We’ll stop with the auto analogies for the moment, but in the latest installment of the PYMNTS Data Drivers series, Karen Webster spoke with payment solutions provider ZipLine’s CEO, Stephen Goodrich, and Kristen Bailey, vice president of consumer engagement, to get the skinny on how their platform is turning customers who fill up at the pump into loyal super adopters who shop the store.
The three data points that the trio dove into?