Cash is king, the saying goes in the investment world, and the aphorism holds true for those who not only observe businesses but run them, too. To that saying, we can add a single word: Cash flow is king.
Liquidity, which can be defined as the availability, in real time (or with speed) of assets such as cash, is a key to keeping businesses of all sizes afloat. This can be held especially true for the smallest businesses — SMBs, of course, but even sole proprietorships and freelancers — that may need access to cash to pay urgent expenses.