At this point, omnichannel isn’t anything new.
Omnichannel is supporting payments across multiple channels, we got it. Though many merchants aren’t there yet (even though consumers are demanding they should be), the concept has become commonplace in today’s digital landscape.
But ensuring that consumers are able to pay when they want, how they want and where they want requires more than making sure a transaction goes through. Instead, unified commerce offers a full solution for merchants — from reporting, to API integration and payments.