The blockchain has been touted as a technology to revolutionize a lot of things — moving money, clearing trades, making contracts smart and enforcing terms. But curing what ails loyalty?
That’s the view of Ron Quaranta, COO of loyyal and chairman of the Wall Street Blockchain Alliance. In the latest installment of Topic TBD, Karen Webster spoke with Quaranta about how blockchain is just what the doctor — or anyone interested in attracting and retaining an engaged consumer — ordered.