iPhone 6s. Image source: Apple.
In Apple‘s (NASDAQ: AAPL) third fiscal quarter of 2016, iPhone units and revenue were down 15% and 23%, respectively. This was an extension of a similar quarter of declines for the segment in the prior quarter. Apple investors are still getting used to this new dilemma, as iPhones sales didn’t start to decline until this year. Unfortunately, Q4 will likely deliver more of the same.