Chipotle was mocking burger chains earlier this summer, but now it’s hoping to do the niche right. Image source: Chipotle.
All of the trademark filings and Tasty Made chatter turned out to be right after all. Chipotle Mexican Grill (NYSE: CMG) confirmed that it will be flipping burgers at a new concept soon. The first Tasty Made — serving burgers, fries, and shakes — will open in Lancaster, Ohio, later this year.