Image source: Nintendo.
In today’s always-on media world, the overnight explosion of Nintendo‘s (NASDAQOTH: NTDOY) (NASDAQOTH: NTDOF) Pokemon Go sets a new pinnacle of going viral.
Nintendo’s new mobile app quickly vaulted from relative obscurity to global phenomenon, sending the struggling Japanese game maker’s stock sharply upward as well. Pokemon Go was released July 6 and Nintendo’s stock has been climbing since, closing on July 13 up 50% from its July 6 close. Estimates of the number of users range past 20 million.