As most retailers know, few things can threaten a business’ or a product’s integrity like counterfeiting.
But makers of high-end Swiss watches, which can sometimes run upwards of $10,000 or more, now have a new tool to help them guard their brand’s supremacy and fend off would-be counterfeiters — tiny, nanoscopic watermarks that are invisible to the naked eye, impossible to fake and only visible under an ultraviolet light as a hologram.