The latest PYMNTS.com OmniReadi Index™, powered by Vantiv, has some big news about a big gap.
There’s an enormous chasm between the businesses with the best and worst omnichannel strategies and executions. And the gap continues to widen.
In the Q4 2015 Index, we reported that sporting goods had omnichannel the most together of any vertical, leading the way with the highest score in the Index, while Grocery/Pharma finished with the worst score. That hasn’t changed.