It’s no wonder why retailers love gift cards – they are known to drive foot traffic, increase revenue, boost their customer base and complement retention efforts.
But as consumers continue to move toward a digital option for their gift card needs, could a retailer’s dream turn into an actual nightmare?
THE DARK SIDE OF DIGITAL GIFT CARDS
Consumer preferences are changing – and quickly.
According to data from InComm, nearly 76 percent of consumers said they were likely to purchase a digital gift card during last year’s holiday season.