Chipotle Mexican Grill (NYSE: CMG) may seem like it’s fumbling around in response to recent health concerns, but it’s not.
It is developing a blueprint that other businesses with similar goals will be able to relate to. It may be that it’s not possible for a broad corporate chain to produce “food with integrity” as Chipotle once did, at least not without also having to take food safety into consideration. But by blending the two goals together, an acceptable mix may be found.