Among the “Tinder of X” ventures, the latest to join the race is a car buying app called Wyper, which allows users to swipe left and right until they find their perfect match.
Behind the app’s simplistic design lies an algorithm that does more than allow users to swipe their way through its database. “It’s not just swipeability that makes it powerful,” said the app’s creator, Aaron Rosenthal. “There are really powerful analytics a click away.”