Matchmakers are the kind of business that looks easy. Visa, Airbnb, Uber, Facebook, Google – what’s so hard, everyone asks? They work, they’re huge and they match millions – and even billions in some cases – of customers who want to transact with those who are capable of making that happen.
But, in fact, they’re the hardest business on earth to get off the ground and to keep running. Most who attempt fail.