If Under Armour (NYSE: UA)(NYSE: UA-C) has proved anything to investors this year, it’s that the brand is capable of more than “just” leading the performance athletic apparel market for which it’s primarily known.
That’s not to say apparel isn’t still a crucial part of the business. To the contrary, apparel remains at Under Armour’s core, as the segment’s revenue climbed a healthy 20% year over year in the first quarter of 2016, to just under $667 million, representing nearly two-thirds of the company’s total sales.