Midway into EMV month eight, the U.S. market is now looking at how to make the secure transactions move faster.
Research and frustrated merchants have reported that EMV transactions can take upwards of 15 seconds to complete — after the consumer has been told by the cashier to dip and not swipe and has figured out that she put the card in upside down. Those 15 seconds may not sound like much but can feel like minutes for today’s consumers and merchants who just want to get consumers through the line and out the door.