Alcoa reported its numbers after the bell last Monday which served as the kick off for first quarter earnings season. This was followed by a few big banks and then next week we’ll get hundreds of more companies reporting their numbers.
Earnings season is important because when everything else is said and done what matters most is the bottom line. In other words, every trading day we are inundated with mostly useless information and noise but when it comes down to it investors want to know if companies they own stock in are making money or not.