First, video killed the radio star. Then, CDs, MP3s and the iPod caused the death of their predecessors. From the 1990s to the mid-2000s, it seemed like the future of music was directly headed for increasingly smaller players in increasingly intangible formats. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up.
How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.