The transaction, pitched at a rich 78 percent premium to Keurig’s Friday closing price, would be the biggest coffee acquisition by JAB, the investment vehicle of Germany’s billionaire Reimann family, as it tries to become a formidable competitor to world coffee market leader Nestle SA. For Luxembourg-based JAB, the deal for the maker of K-Cup coffee pods “is a fantastic opportunity for them to be really a global player in the coffee market. The price represents a “demanding valuation” of about 15 times Keurig’s earnings before interest, taxes, depreciation and amortization (EBITDA), he said.