Alibaba said nearly 130 million users visited its mobile online marketplace app, Taobao, exceeding the peak volume recorded in 2014 in the hours leading up to the event. Total number of buyers who shopped using mobile phones was more than 27 million in the first hour, and total GMV settled through Alipay exceeded $1 billion within the first eight minutes, the company said on its news website Alizila. Mobile GMV settled through Alipay accounted for 72 percent of total GMV, the company added.