Cadillac’s new cars are the equal of BMW’s. GM tried pricing them like BMWs, but buyers were scarce and prices had to be cut. How can GM match or beat BMW’s pricing power? Here’s the plan.
Cadillac’s new cars are the equal of BMW’s. GM tried pricing them like BMWs, but buyers were scarce and prices had to be cut. How can GM match or beat BMW’s pricing power? Here’s the plan.