PARIS/DETROIT (Reuters) – Sweden’s Volvo Cars has chosen a site in South Carolina for a $500 million investment in its first U.S. plant, it said on Monday, targeting a bigger share of the increasingly competitive North American premium market. Work will begin this year on the factory in Berkeley County, with production due to start in 2018 and quickly reach 100,000 vehicles a year. The investment is part of a drive by China’s Geely (GEELY.UL), which bought Volvo Cars from Ford (F.N) in 2010, to rebuild a brand that ran into trouble in the financial crisis.